Thursday, November 26, 2009

Jayasuriya, Aravinda & Vaas launching Six Runs Sports Merchandise

The flamboyance of Sri Lanka's big-hitting cricketers, an inspiration to many aspiring batsmen around the world, has now found articulation in a unique Sri Lankan brand seeking to slake the enthusiasm of fans through an extensive new offering.

Six Runs,' a label floated by fashion icon Otara Gunewardene for a range of 80 to 100 items including sports and casual wear and fun accessories, hit the shelves last week promising high quality products at value-for-money prices, in the same way that six runs represents the maximum a batsman can score off a single delivery on the playing field.

Commencing with its own display section Sports Section at Odel’s flagship store at Alexandra Place, 'Six Runs' plans to make its way in to all leading clothing outlets and malls in Sri Lanka and India in the months ahead, Ahamed Bary, Team Manager for the new brand said.

Explaining the rationale behind the brand name, he said: "While product quality, pricing and distribution are key to its success, the name must find resonance in the target market. We believe 'Six Runs' captures the thrill and buzz that people like Sanath Jayasuriya have brought to the game and that the brand will spark even further interest in cricket."

Designed in Sri Lanka, the products in the 'Six Runs' portfolio include T Shirts, caps and sun visors, kit bags, arm and head bands, stationery items, mugs and drinking glasses, ties, umbrellas, rubber slippers, cuff links and tie pins, pens, key tags, bottle openers and even soft toys. There is something for everybody who is a cricket fan and proud to flaunt it," Mr.  Bary said.

For those who like to start early, 'Six runs' even has a baby range of products including branded rompers and bibs.

The range will be extended to include jewellery and other accessories in the near future and the possibility of opening exclusive 'Six Runs' outlets in malls is being looked at, he added.

And, for those who like to personalise their sports wear, like their heroes do on the field, a facility is available at the outlet at Odel to have the buyer’s name printed on items like T shirts, while he or she waits. The Six Runs outlet at Odel will also stock official 'Sri Lanka Cricket' wear manufactured under licence by MAS Holdings.


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